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Engagement · 7 Features

Every Customer Interaction, Connected

A unified CRM connecting every touchpoint — reviews, surveys, messages, campaigns, appointments — into complete profiles. Most ORM platforms don't include a CRM at all, forcing you to juggle separate systems and fragmented customer views.

Unified

Contact database

Every interaction from every module linked to one profile

AI

Lead scoring

Score contacts by review sentiment, survey responses, engagement, lifecycle

Auto

Deduplication

AI merges duplicates from reviews, surveys, messaging — no manual cleanup

Custom

Fields & lifecycle

Industry-specific data and configurable stages

Capabilities

Everything You Need

  • Manage

    Contact Management

    Centralize all customer data with auto-enrichment from every platform interaction. Custom fields. Full timeline. Import from CSV, API, or integrations.

  • Score

    AI Lead Scoring

    Score contacts by review sentiment, surveys, engagement frequency, lifecycle signals. Promoters get different treatment than at-risk detractors.

  • Track

    Lifecycle Tracking

    Lead → customer → promoter → at-risk → churned. Automations trigger on stage changes.

  • Clean

    Duplicate Detection & Merge

    Same person left a Google review and answered a survey? Auto-merge into one profile. No fragmented views.

  • Custom

    Custom Fields & Import

    Patient ID, policy number, vehicle VIN, property address — industry-specific fields with bulk CSV import.

The Difference

What Changes With BrandAmplifi

Without BrandAmplifi
Customer leaves a 1-star review. Two days later, marketing sends them a promo email — unaware of the negative experience.
With BrandAmplifi
CRM links the review to their profile. Marketing sees the flag. Customer auto-excluded from promos, routed to recovery.
Without BrandAmplifi
Same customer in three systems — POS, review platform, email tool. Three records, three different stories.
With BrandAmplifi
BrandAmplifi auto-merges from all sources. One profile. Every interaction. Complete picture.

Know Every Customer. Grow Every Relationship.

Unified CRM. No separate tool. No extra cost.